Life’s too short to drink bad beer. Or boring beer. Seriously – it is.
I turned 50 this year. With both my kids at university in British Columbia, I’m an empty nester. At a liquor store a while ago I asked why the cost of a bottle of wine was less than I expected. “Oh, I gave you the seniors’ discount,” replied the clerk. An era ended with the passing in August of Alberta brewing icon Ed McNally, founder of Big Rock Brewery. Tempus fugit. Time flies.
On the plus side, I’ve lived long enough to see craft beer reaching critical mass. Years from now perhaps 2014 will be known as The Year That Craft Broke. Certainly craft beer has reached mainstream acceptance next door in British Columbia. By year’s end the province will have 100 craft breweries, with more in the pipeline for 2015. In the last five years craft beer has grown from 10 per cent to 20 per cent of beer sales, and craft brewers have seen their sales triple (Phillips) or even quintuple (Central City), according to David Jordan in BC Business.
It has been a real joy to see our west coast neighbour’s craft beer industry take flight. On trips back from seeing kids at UBC, I’ve been filling the minivan with B.C. beer that isn’t available east of the Rockies; Driftwood, Bomber, Hoyne, Bridge. British Columbia still has a way to go to catch up with fellow Cascadians, Oregon and Washington State, but they are on their way. And it isn’t just a Pacific coast bubble. This summer the United States passed the 3,000 breweries mark, plus an estimated 2,000 breweries in the planning stages. In 1990, just 24 years ago, there were only 90 breweries in the U.S. I also spent time in Toronto this year and can report the Ontario craft beer scene is in full ferment. Yes, that’s right – staid, sedate, small c conservative Ontario has embraced the new! A recent post in BlogTO selected “The Top 50 Beers Made in Toronto.” It wasn’t long ago that it would have been hard to find 50 Toronto beers, period.
But does a rising tide of craft beer raise all boats? I hope so.
Alberta has fallen behind its provincial pals, but there were many positives in 2014 that give me hope for the future. Industry stalwarts Big Rock returned to craft, pushing out a dizzying array of seasonal beers while completely re-branding. Meanwhile, the young turks at Hog’s Head continued to push the envelope with their beers and opened a Tap Room with full food menu at the St. Albert brewery. The Alberta Small Brewers Association moved ahead, with Greg Zeschuk as Director. Shane Groendahl and Edmonton Beer Geeks Anonymous continued spreading the craft beer gospel through cask events such as the EBGA Real Ale Festival. The new beer barns in town, Craft Beer Market and Beer Revolution, along with MKT and The Underground, have carved out a role, bringing newbies to craft beer without ignoring the demands of beer geeks.
My favourite local beer thing this year was Craft Beer Market, its hip, sexy space bringing a little glamour to craft beer. On a sunny summer afternoon at Craft’s rooftop patio there was no better place to carpe cervisi (seize the beer)!





